The Value Chain Analysis (VCA) approach is a powerful tool to increase knowledge on how seafood value chains function and respond to the challenges of globalization, increasing market complexity and the need for sustainable systems


Key reasons to attend this course

Identify the multiple stakeholders involved in the seafood value chain.

Appreciate the importance of data collection and validation at each stage of the chain.

Understand the regulation and organization of trade flows and interactions between value chain stakeholders.

Analyze the dynamics of price-cost margins along the value chains.

Look for opportunities to improve value chain performance by adopting novel technologies, information systems and social innovations.

Interpret test results

Guest lecturers

More than 15 hours in-class training

20 hours practical tutorials

leading international experts

Course in English, with interpretation into Spanish and French


        Download Timetable         Download brochure in English         Download brochure in Spanish         Download brochure in French
  • 0. Opening
  • 1. Introduction and context
    • 1.1. Globalization of seafood markets and trade
    • 1.2. The importance of international institutions and regulatory frameworks
    • 1.3. Food systems and value chain
  • 2. What is a Value Chain (VC)?
    • 2.1. Theory of VC formation
    • 2.2. Why is Value Chain Analysis (VCA) important?
  • 3. Mapping the VC
    • 3.1. Operators/players in the chain for seafood products. From community based to large scale global chains
    • 3.2. The organization of trading relationships (e.g. short and long term contracts, auctions, e-marketing)
    • 3.3. Flow analysis of the VC
    • 3.3.1. Introduction to input/output indicators
    • 3.3.2. Analysis of dependence relationships
    • 3.3.3. Transaction cost analysis (markets or integrated firms)
  • 4. Structural supply forces directing seafood VC flows
    • 4.1. Seasonality of wild fish harvest and aquaculture
    • 4.2. Fish quota regulation and harvest behaviour
    • 4.3. First hand sales organization
      • 4.3.1. The role of regulation. Fish auctions and minimum price schemes
      • 4.3.2. Direct/community based sales
      • 4.3.3. Physical infrastructure requirements
    • 4.4. Institutional and industrial structures
    • 4.5. Competition intensity and market power allocation
    • 4.6. Industrial conventions, strategic networks alliances and product-market specialization
    • 4.7. Access to finance
  • 5. Demand forces and VC responses
    • 5.1. Consumer major trends: quality and safety, health/nutrition, convenience, social and environmental concerns
    • 5.2. The response of retailers to consumer trends (M.C. Monfort)
    • 5.3. Building trust: the role of generic marketing, product branding, certifications and labels
    • 5.4. Conflicts between market and harvest orientation
  • 6. Price formation and transmission
    • 6.1. Understanding the variance of prices (characteristics of products, size, quality)
    • 6.2. Vertical and horizontal interactions
      • 6.2.1. Market integration (e.g. integration of wild and aquaculture VCs)
      • 6.2.2. Price transmission
    • 6.3. Price structure analysis: the EUMOFA approach
  • 7. Opportunities for upgrading VC through innovation
    • 7.1. Technology opportunities for fish production and processing, quality management, packaging and logistics
    • 7.2. New internet driven VCs (like Amazon and Alibaba), "Internet of Things" and block-chain technology
    • 7.3. Circular economy (byproduct use, ecodesign, recycling, shared economy, industrial ecology) (1 h)
    • 7.4. Social innovations (e.g. community-supported fisheries, cooperatives and local networks)
    • 7.5. Diffusion of innovations throughout the VCs
    • 7.6. Open discussion
  • 8. How improved food systems can contribute to the achievement of sustainable development goals
  • 9. Practical group work on VC analysis based on case studies
    • 9.1. Introduction to the mapping exercise
    • 9.2. Field work to collect information
    • 9.3. Working sessions on mapping the VC
    • 9.4. Introduction to the price transmission exercise
    • 9.5. Working sessions on price transmission
    • 9.6. Working sessions on recommendation for improving the performance of the VC
    • 9.7. Presentation of results and discussion

Train at an outstanding international institution


The course is designed for 25 participants with a university degree. It is intended for policy makers, market analysts, public agents, value chain actors, technical advisors, and researchers at any point of the seafood chain.

The course will be held at IAMZ-CIHEAM in Zaragoza from 13-17 May 2019, in morning and afternoon sessions.
Application deadlines:
- 14 March 2019 - The deadline may be extended for candidates not requiring a visa and not applying for a grant if there are free places available.

Registration fees for the course amount to 500 euro. This sum covers tuition fees only.
Candidates from CIHEAM member countries (Albania, Algeria, Egypt, France, Greece, Italy, Lebanon, Malta, Morocco, Portugal, Spain, Tunisia and Turkey) and other FAO Mediterranean member countries may apply for scholarships covering registration fees, and for scholarships covering the cost of travel and full board accommodation. Applications from other FAO member countries may be considered.
Candidates from other countries who require financial support should apply directly to other national or international institutions.

It is compulsory for participants to have medical insurance valid for Spain. Proof of insurance cover must be given at the beginning of the course. Those who so wish may participate in a collective insurance policy taken out by the Organisation, upon payment of the stipulated sum.

Mediterranean Agronomic Institute of Zaragoza

  Av. MontaƱana 1005, 50059 Zaragoza, Spain

 +34 976716000

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